Location and market analysis
Find, define and optimise zones and locations
Map-based data are the basis for informative location and market analyses. The display makes previously hidden information visible and enables branch network planning and location predictions. This Location Intelligence is a key factor in strategic investment decisions.
Understand the connections
The opening or closing of a branch is always a strategic investment. The branch system is the main pillar of many business models. A single location decision has an effect on the structure of the entire branch network. Regional conditions such as infrastructure, customer base, target group potential and the competitive situation must be right and are crucial for the economic success of a branch location.
Holistic location analysis
Regardless of whether it is a bottom-up or top-down strategy, a well-founded market analysis in accordance with the expansion goals is the basis for all decisions. A white spot analysis makes it possible to identify promising locations and zones. The ideal reference location network is calculated on the basis of the Greenfield analysis. The location simulation and impact scenarios ascertain how opening, closing or changing a branch to a different format can affect the total performance of the branch network. The calculation of catchment areas based on travel time and taking the surroundings into account (gravitation model) is only one of many different functions that support these analyses. IVU.locate enables the implementation of a customised branch and location strategy with all listed procedures.
All analysis results are summarised in clear scoring and evaluation models. The data can be prepared to be exported for existing systems, or can be printed out, for example, as a location exposé.
Future-oriented and sustainable data and analyses are crucial for the acquisition of a system such as IVU.locate. Thus, the analysis can be calibrated at any time, new data can be integrated and the selection and evaluation criteria can be continually adjusted.
At a glance:
- Network planning and network optimisation
- Coverage checks
- Scoring and benchmarking
- Catchment areas according to travel time and distance
- Calculations of ratios
- Target group analyses
- Competition analyses
- Potential analyses
- White spot analyses