Privacy Policy

Privacy Policy
Presence on social media

IVU Traffic Technologies AG maintains online presences within social networks that are accessible to the public.

The respective social networks may process your user data for market research and advertising purposes. For example, usage profiles can be created based on usage behavior and the resulting interests. The usage profiles can in turn be used, for example, to place advertisements within and outside the networks that are presumed to correspond to the interests of the persons concerned. In addition, data can also be stored in the usage profiles independently of the devices used by the persons concerned (in particular if they are members of the respective platform and have logged in). Further details can be found in the respective terms of use and privacy policies of the social networks. In this context, we would like to point out that user data may be processed outside the European Union. This may result in risks for the persons concerned, as it could, for example, make it more difficult to enforce the rights of users. IVU has no influence on this and cannot prevent it.

For detailed information on the respective forms of processing and the options for objection (“opt-out”), we refer you to the privacy policies and information provided by the operators of the respective social networks. This also applies in the case of requests for information and the assertion of data subject rights. These can be most effectively asserted with the providers. Only the providers have access to all user data, can take appropriate measures directly, and provide information. If you still need help, please feel free to contact us.

Contact details of the controller and the data protection officer

The responsible party within the meaning of the General Data Protection Regulation, other data protection laws applicable in the member states of the European Union, and other provisions of a data protection nature is: 

IVU Traffic Technologies AG
Bundesallee 88
12161 Berlin
Germany

Phone: +49 30 8 59 06-0
Email: contact@ivu.com 
Website: www.ivu.com

Contact details of the data protection officer

Datenschutzbeauftragte/r
IVU Traffic Technologies AG
Bundesallee 88
12161 Berlin
Germany

Phone: +49 30 8 59 06-0
Email: datenschutz@ivu.de
Website: www.ivu.com

Concluded personal data
Depending on your usage behavior, the following personal data may be processed as part of our social media presence:

  • Profile data (e.g., username, profile photo, gender, language, country)
  • Contact information, if voluntarily provided (e.g., in direct messages)
  • Content and posts that you publish on our pages (e.g., comments, likes, ratings)
  • Usage behavior (e.g., interactions with our posts, length of stay, click behavior)
  • Communication content that you send to us via messaging functions
  • Technical data, such as IP address, device ID, browser type, location data (collected by the platform, if applicable)

This data can be collected by the platform operators and made available to us in the form of aggregated insights or statistics. We generally do not have access to raw personal data.

Purpose
We operate social media accounts to provide information about our products and services, communicate with users, and carry out marketing activities. Processing is carried out for the following purposes:

  • Public relations and company presentation
  • Interaction with users (comments, messages, reactions)
  • Analysis of user behavior to optimize our offerings
  • Implementation of targeted advertising (e.g., via the platforms' targeting functions)
  • Legal basis 

The processing of personal data on our social media channels is based on:

  • Art. 6 para. 1 lit. f GDPR (legitimate interest) in effective corporate communication and analysis

IVU Social networks

Shared responsibility
We are jointly responsible with the operators of the respective social media platforms for certain processing operations:

LinkedIn
On our LinkedIn page, we provide you with information about our offers and services.

In doing so, personal user data is processed by the

LinkedIn Ireland Unlimited Company
Wilton Plaza, Wilton Place,
Dublin 2, Ireland („LinkedIn“)

We use the analytics functions provided by LinkedIn to optimize the performance of our LinkedIn page. LinkedIn provides us with a statistically compiled—i.e., anonymized—summary of certain information. This includes the following data categories: Conversions (achievement of certain targets, such as event registrations, leads), user actions (e.g., clicks, views of certain ads), and target groups (e.g., professional position, industry). It is not possible for us to draw conclusions about individual users or access individual user profiles.

Agreement on joint responsibility: LinkedIn Pages Joint Controller Addendum

YouTube
Within the scope of our YouTube presence, there is joint responsibility between us and Google Ireland Limited in accordance with Art. 26 GDPR, insofar as we influence the purposes and means of data processing by operating our channel, providing content, or interacting with users.

In doing so, personal user data is processed by the

Google Ireland Limited
Gordon House, Barrow Street
Dublin 4, Ireland 

YouTube (Google) privacy policy:

https://policies.google.com/privacy?hl=de

Data processing (e.g., cookies, usage analysis, or profiling) is carried out independently by the platform operator Google Ireland Limited. We have no influence over these processes. 

Storage period
Data will be deleted as soon as it is no longer required for processing purposes or statutory retention periods have expired. Content such as comments or messages may remain permanently visible to the public until they are deleted or removed upon request.

Recipient of the data
Within IVU, only authorized employees have access to your data, insofar as this is necessary to fulfill the aforementioned purposes. In addition, data may also be processed by third parties (platform providers, analytics service providers, advertising networks) through your interactions with our profiles.

Rights of the data subject
Rights of the data subjects

Data subjects have certain rights with regard to their personal data, which guarantee them control and protection over their data. These rights can be exercised via the contact form, via contact@ivu.com or directly at datenschutz@ivu.de.

You have the right to:

  • Information (Art. 15 GDPR)
  • Correction (Art. 16 GDPR)
  • Deletion (Art. 17 GDPR)
  • Restriction of processing (Art. 18 GDPR)
  • Data portability (Art. 20 GDPR)
  • Objection (Art. 21 GDPR)
  • Lodge a complaint with a data protection supervisory authority

Contact the data protection supervisory authority
If you have any complaints, you can contact the data protection supervisory authority responsible for us:

Berlin Commissioner for Data Protection and Freedom of Information
Alt-Moabit 59-61, 10555 Berlin
Phone: +49 30 13889-0
Fax: +49 30 2155050
Email: mailbox@datenschutz-berlin.de